Ten Days with Art Marketing Campaign

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Ten Days with Art offers a rare intimate experience with renowned artist Arthur Secunda as he struggles at 90 to paint due to Parkinson’s Disease and poor vision.

Arthur Secunda Signature
 

Backstory

I met Arthur Secunda at a French bistro in Scottsdale, Arizona in 2003 overlooking Camelback Mountain.   A mutual friend introduced us.  

I was preparing for a trip to Paris, France, and our friend thought Arthur could introduce me to some of his contacts in Paris since he lived there for many decades and was closely connected in the art word.

While in Paris I learned more about Arthur and his work.  The more I learned, the more I was intrigued.

What I found was an American treasure.  His artwork has been seen on the set of Seinfeld and other TV shows.  In fact, in the 1970s, while walking in Beverly Hills, his poster art could be seen through windows of the homes and offices.  

When I returned to the US I contacted Arthur.  I asked him if he would be interested in making a documentary about himself with me.  He told me to come visit him at his studio and we would talk about it.  

At the meeting he was more interested in speaking about the art of his friends Ray Johnson, Kenneth Noland, and Ossip Zadkine than about himself or his work.

At that time the documentary never came to be regardless of the numerous attempts.  I gave up on the idea of making the documentary.

Over the years, our friendship grew and we frequently met.   He has the ability to empathize and understand people, immediately connect with them.  Being with Arthur made me feel like I was his peer, running around the streets of Paris, regardless of the 46-year age difference.  

I eventually moved to Los Angeles.  A few times a year he came to LA for a show or to meet with friends, which gave us opportunities to keep in touch.

Since that time, Arthur relocated to Boulder, Colorado to be close to his eldest son, David.  Arthur and I corresponded through email once in a while and the periodical phone call.  

In 2015 Arthur had a few falls.  I called him to see how he was doing.  As always, he was positive and looking forward to painting again as soon as he grew stronger and was done with rehab.  

I brought up our old conversation about a documentary.  Before I could complete the sentence, he asked how soon could we start.  Fifteens years after first meeting Arthur I was finally granted the opportunity to make a documentary.

I contacted C. Edward Wall, the co-founder and curator of the Arthur Secunda Museum in Michigan, and we agreed and arranged to begin shooting.

Joseph Breton, an artist and longtime friend of Arthur’s, and I traveled to Boulder, Colorado.   We had 10 days, a Canon XA20, a Sennheiser mic, and Arthur.

Arthur was going to paint again.  He was going to work on a large canvas based on the assassination of Clementa C. Pinckney.  His good friend Joseph Breton was there to help.  

My approach was to allow events to unfold with as little interference as possible, to observe Arthur working, meeting with friends and family, talking about art.  Ten Days with Art is the resulting TV-hour documentary, one that celebrates life and Art through a verité lens.

If you’re interested in helping us get Ten Days with Art in front of more audiences to celebrate Arthur and his work, please consider contributing to this campaign.  Thank you!